I shared in my 2015 Blogging Goals reflection that despite the fact that I wrote fewer posts in 2015 than I did in 2014 that my page views actually went up. I didn’t share this statistic then, but the number of unique visitors to my blog also increased by just under 5,000 visitors.
My growth in 2015 wasn’t just by chance. I spent a good part of 2015 focusing on taking specific actions that aided in growing my blog. While I tried to consistently post five days a week last year, there were several weeks when that wasn’t possible, whether it was due to being busy at work, being on vacation, or simply being rundown from being pregnant.
What tips worked for me in 2015 that I plan to continue focusing on utilizing in 2016?
1. Focus on quality, not quantity
Fewer, well written posts are much more important to readers than writing a high number of poorly written posts. My favorite blogs to read are those that I can reliably count on going to visit and finding great content to read. I’d much rather read fewer blog posts each week that are of high quality as opposed to visiting a blog daily that just appears to be full of fluff in order to have had a post published each day.
2. Network, network, network!
You will not be able to grow your blog by simply writing posts and hoping and praying that people will find your blog and read it. It is much more effective to interact with other bloggers by reading their posts and commenting on their blogs. Not only will this show other bloggers that you have an interest in what they have to say, but depending upon the commenting system that other bloggers utilize on their blogs, readers on other blogs will likely see your name/blog name and might potentially be directed to your own blog.
3. Publish blog posts at a consistent time
Not only is writing on a consistent basis important, but publishing posts at a consistent time is also important. That way, your readers will know when to expect that a new blog post will be ready for them to read. When I first started blogging, I didn’t publish my posts at a consistent time. I used to just write a post and then hit “publish” immediately. Now, I schedule all of my posts to publish on my blog at 6:00 a.m. EST.
4. Promote posts on social media
Each day that a new post is published, I have WordPress set to also publish a post to my blog Facebook page as well as to Twitter. I also schedule a number of tweets throughout the day through Hootsuite to remind followers of the day’s post and to help drive traffic to my blog. Though these social media posts are far from my most favorited or commented on social media posts, they do help in referring readers to my blog.
5. Be true to yourself
I’ve shared this tip previously in other blogging tips posts, but I cannot emphasize this enough: you have to be true to yourself. It will be very easy for readers to see straight through you, the blogger, when you’re trying to write about topics that clearly are of no interest to you, or have nothing to do with what you usually write about. Your passion should easily come through your writing, and when you write about topics that have nothing to do with your blog’s main purpose or that you have zero passion for, it’ll likely push readers away from your blog.
For more blogging tips, be sure to check out my previous posts on this topic:
- Five Ways to Grow Your Blog
- Blogging Tips for New Bloggers
- How I’ve Increased My Blog Readership
- Tips for More Consistent Blogging
QOTD: What tip(s) do you have for growing a blog?